The new iPhone is actually -$400
Wednesday, June 25th, 2008Stock traders understand this price psychology pretty well.
In the case of the iPhone, the initial price of the device when it was released last year was $599. Then it dropped to $399…
“It establishes a reference price of $600, and now when it comes down — that’s very, very exciting,” said Dan Ariely, a Duke University behavioral economist and the author of “Predictably Irrational,” a book about how we make decisions. “We compare it to the higher price. I don’t know if Steve Jobs planned this or not, but if he manipulated based on anchoring, he did a very nice trick.”
If it weren’t for Android, I definitely would buy one of the new iPhones. I’m trying to hold out for an Android phone, even with the delays.
I am very excited about the future of mobile applications. With GPS there are so many possibilities. It is going to change the world.


The price of diamonds is going to drop like a rock - they can now “
is doing a lot of very cool stuff. Anytime anyone asks me for a safe stock to invest in, I recommend IBM. They are also working on 
